SEO and SEA Google market analysis for the tiles industry
The data presented below is best suited for desktop use, partly due to the presence of interactive graphs.
SEO & SEA Google market analysis for the tiles industry
For the tiles industry, the DigitlSky data team ran a two-month market comparison in Google.
We measured both organic results (SEO) and paid text ads (SEA), so you can quickly see who dominates visibility and how the market is shifting.
Want to see your market position in Google immediately? Click the button and check your own presence and position in the table for both organic and paid results.
The top 5 most visible
| # | Organic (June) | Organic (August) | SEA |
|---|---|---|---|
| 1 | Ctm.co.za | Ctm.co.za | Ctm.co.za |
| 2 | Tileafrica.co.za | Tileafrica.co.za | Topt.co.za |
| 3 | Topt.co.za | Topt.co.za | Tileafrica.co.za |
| 4 | Italtile.co.za | Italtile.co.za | Uniontiles.co.za |
| 5 | Cashbuild.co.za | Uniontiles.co.za | Italtile.co.za |
- The number 1 Ctm.co.za (also strong SEA presence) ranked first in both June and August and remained stable.
- The number 2 Tileafrica.co.za (also in the SEA top 5) stayed stable in second place for both periods.
- The number 3 in June Topt.co.za (also strong SEA presence) held the same position in August.
- The number 4 in June Italtile.co.za (also in the SEA top 5) remained in fourth place.
- Uniontiles.co.za (also in the SEA top 5) entered the organic top 5 and finished in fifth position.
The analysis and graphs are based on 559 important search terms within tiles,
representing an average monthly search volume of 398.630.
How was the market analyzed?
What is the organic presence percentage?
Organic presence is the percentage of tracked keywords for which a website appears in the top 20 results.
It helps you understand how broadly a domain is visible across the industry keyword set.
A weighted average position
Average position is calculated using a weighted average based on monthly search volume.
Higher-volume keywords carry more weight, making market shifts more meaningful in terms of potential traffic impact.
How is ad presence measured?
Ad presence indicates how often a website appeared in Google text ads (page 1 or 2) across the tracked keywords
during the measurement window. It shows how consistently advertisers were visible in SEA.
Why a 3-month measurement for SEA?
Ads are more dynamic than organic rankings (budgets, bids, creatives, and competitors change frequently).
That’s why we evaluate SEA across the full measurement period to identify sustained advertiser presence.
Ad presence is the percentage of times a domain was shown across the full period. The average ad position is also
weighted by search volume, so high-volume keywords influence the benchmark more strongly.
Google organic in June
Here you see the 25 websites with the most presence in this industry, based on organic results in Google on 2025-06-13.
Only the top 20 results per search term were used to provide the most accurate picture possible and to identify companies
actively working to gain visibility within this keyword category.
The ideal position sits in the top-right of the chart: strong presence (many keywords in the top 20) combined with a strong average position.
Google organic in August
This measurement shows the SEO market two months later (2025-08-18). It reveals medium-term trends: rising challengers,
established leaders strengthening their share, and domains losing ground.
Most importantly, you can see how your organic presence and average position have developed compared to competitors.
To make comparison easier, a percentage chart highlights how market positions shifted per domain—growth, consolidation, or decline—at a glance.
Changes in the organic market in 2 months
The top-right is most favorable: more keywords in the top 20 and a better average position. The bottom-left is least favorable:
fewer keywords in the top 20 combined with a worse average position.
A positive percentage change in position means rankings improved. Example: moving from position 2 to position 1 equals a +50% improvement.
Looking at the period (2025-06-13 and 2025-08-18), these are the key findings:
Biggest climber
The biggest climber is Uniontiles.co.za, now appearing more frequently in the top 20.
Presence changed by +4% and average position improved by +25.2%.
Current presence: 55.6% — Average position: 8.24.
Climbers 2 and 3
Itile.co.za increased presence by +7% and improved average position by +6.5%,
resulting in a current average position of 12.2.
Carrimonline.co.za increased presence by +9% and improved average position by +4.3%,
resulting in a current average position of 12.14.
Biggest dropper
The biggest dropper is Builders.co.za, now less present in the top 20.
Presence changed by +1% while average position declined by -25.6%.
Current presence: 49.6% — Average position: 12.38.
Droppers 2 and 3
Builditdtm.co.za saw a presence change of +12% and an average position change of -21.5%,
resulting in a current average position of 12.7.
Tiles4all.co.za had a presence change of -6% and an average position change of -16%,
with a current average position of 14.69.
Ad presence
Next to organic results, we analyzed the matching paid text ads. Even when a website ranks #1 organically, it’s not guaranteed to be immediately visible,
because ads often push organic listings lower on the page.
That’s why it’s valuable to see which companies were consistently active in SEA across the same tiles keywords during the full period.
This provides a more complete view of total Google visibility in the tiles market.
This is the top 5 advertisers over the period 2025-06-13 through 2025-08-18:
Ctm.co.za
Presence: 69.2% — Average position: 1.23.
Topt.co.za
Presence: 52.9% — Average position: 1.8.
Tileafrica.co.za
Presence: 17.3% — Average position: 2.76.
Uniontiles.co.za
Presence: 11.5% — Average position: 2.18.
Italtile.co.za
Presence: 10.6% — Average position: 2.31.
The digital tiles landscape
Not listed here, or want to understand your market position in more detail at the organic or advertising level? Contact us.
Short explanation of the table
- Websites shown are the most prominent market players based on the organic measurements of 2025-06-13 and 2025-08-18, and/or strong SEA presence.
- Start position and end position refer to the average organic ranking based on the tracked keywords on those snapshot dates.
- Presence % shows the share of tracked keywords where a domain ranked in the top 20.
- SEA position and SEA presence are calculated across the full two-month period.
| Website | Start position | End position | Presence % start | Presence % end | SEA position | SEA presence % |
|---|---|---|---|---|---|---|
| Bellabathrooms.co.za | 14.11 | 12.84 | 15% | 14.8% | 0 | 0% |
| Buco.co.za | 11.25 | 12.99 | 28.3% | 30.6% | 0 | 0% |
| Builders.co.za | 9.86 | 12.38 | 49.2% | 49.6% | 0 | 0% |
| Builditdtm.co.za | 10.45 | 12.7 | 13.6% | 15.2% | 0 | 0% |
| Carrimonline.co.za | 12.69 | 12.14 | 16.1% | 17.5% | 0 | 0% |
| Cashbuild.co.za | 8.19 | 8.04 | 47.4% | 41.5% | 0 | 0% |
| Clearancewarehouse.co.za | 7.74 | 8.1 | 29.3% | 27.4% | 0 | 0% |
| Ctm.co.za | 1.92 | 1.82 | 86.4% | 86% | 1.23 | 69.2% |
| Eurobath.co.za | 12.33 | 12.54 | 23.1% | 15.7% | 0 | 0% |
| Italtile.co.za | 5.42 | 5.94 | 75.5% | 75% | 2.31 | 10.6% |
| Itile.co.za | 13.05 | 12.2 | 24% | 25.6% | 3 | 2.9% |
| Leroymerlin.co.za | 12.88 | 14.03 | 64% | 65.5% | 3 | 1% |
| Lifestyleceramics.co.za | 12.04 | 10.26 | 34.2% | 37.6% | 1.11 | 5.8% |
| m.Facebook.com | 6.98 | 7.72 | 16.8% | 15.7% | 0 | 0% |
| Mallstiles.com | 11 | 11.34 | 41.5% | 40.3% | 0 | 0% |
| Pinterest.com | 12.04 | 12.06 | 17.9% | 20.6% | 0 | 0% |
| Pudlo.co.za | 12.03 | 10.88 | 12.5% | 12.7% | 0 | 0% |
| Stiles.co.za | 12.22 | 13.38 | 33.8% | 35.4% | 0 | 0% |
| Tileafrica.co.za | 4.73 | 3.46 | 76.7% | 80.3% | 2.76 | 17.3% |
| Tileitsa.co.za | 12.94 | 11.88 | 25% | 18.4% | 0 | 0% |
| Tiles4all.co.za | 12.66 | 14.69 | 33.5% | 31.5% | 1.26 | 3.8% |
| Tiletoria.co.za | 9.46 | 10.29 | 52.8% | 52.4% | 0 | 0% |
| Topt.co.za | 4.7 | 4.44 | 68.2% | 70.3% | 1.8 | 52.9% |
| Uniontiles.co.za | 11.02 | 8.24 | 53.5% | 55.6% | 2.18 | 11.5% |
| Womag.co.za | 9.07 | 10.14 | 12.7% | 11.1% | 2 | 1.9% |
The online tiles sector landscape has been thoroughly researched. By measuring how often your brand and your competitors appear in Google
(paid and organic), you get a clear view of your position in the search engine market.
You may be performing better than expected, matching your targets, or you may have discovered there’s still significant room for growth.
Your market consists of diverse themes, each with unique challenges and opportunities—where organic and paid visibility can vary considerably.
Want to dig even deeper?
Discover your Google presence and rankings based on the themes/categories that matter most to your website.
This gives you a clearer picture of the impact of your current search engine marketing and where your biggest growth opportunities are.
How can we help you with this?
Every day, we create and save HTML snapshots of Google search result pages for the search terms that are relevant to you.
We don’t just track rankings—we also analyze text ads, organic titles, video results, shopping elements, and other SERP features that influence visibility.
This gives you a 360-degree overview of your online visibility and that of your competitors.
With these insights, you can take targeted actions to strengthen your industry position and drive more revenue and ROI from your visibility potential.
