Mirthe van Rijen

mirthe-van-rijen

SEO Specialist

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About Mirthe van Rijen

Mirthe has been working at Rank Monitor since 2024 as a SEO Specialist, focusing on SEO optimization. With a background in Media & Information, she brings strong analytical skills and a fast learning curve to the team. Mirthe enjoys diving into data with a sharp eye, making concrete and strategic decisions that boost Rank Monitor's visibility.

Blog Posts by Mirthe van Rijen

  • The differences between B2B SEO and B2C SEO

    Search Engine Optimization (SEO) is a crucial aspect of digital marketing, whether you are targeting businesses (B2B) or individual consumers (B2C). However, the strategies and tactics for B2B SEO differ significantly from those for B2C SEO due to the distinct nature of their target audiences and purchasing behaviors. Understanding these differences can help you tailor your SEO strategy to better meet the needs of your target market.

  • 10x tips: SEO for small businesses

    1. Optimize your website structure A well-structured website is the foundation of good SEO. Ensure your site is easy to navigate, with a clear hierarchy and logical flow. Use descriptive, keyword-rich URLs and create a sitemap to help search engines index your pages more effectively. 2. Conduct thorough keyword research Understanding the keywords your target [...]
  • YouTube video rank tracking: How does it work?

    YouTube is the second largest search engine: 1 billion viewers, billions of daily views, 50% viewers for mobile devices. Not only on YouTube itself videos are found organically, but also through Google SERP. You are probably familiar with the video element that pops up when you search in Google. Making sure your YouTube video is [...]
  • 7 reasons to optimize SEO for Bing

    Since forever, Google has dominated the search engine market. However, that does not mean it’s the only one getting traffic. Bing accounts for almost 15% of global searches, and the competition is way less. So why not focus your SEO on Bing, too?

  • Why pagespeed is important, and how to make your website faster

    When someone visits your website, you have only a few seconds to capture their attention. If your site is slow and visitors can’t immediately find what they want, they’ll leave. Therefore, it’s crucial to have a high-functioning site that allows users to log on and instantly gather information. A major component of a positive user […]

  • How to track local SEO?

    Local SEO is getting increasingly more important for SEO results, with Google increasingly showing such local results even for general search queries. This is how you can use our local SEO tracker to get the best local results for your website.

  • Rank Monitor is live!

    We are thrilled to announce that SEO Rank Monitor, a cutting-edge SEO tool designed to revolutionize your digital marketing efforts, officially went live on 1st May 2024.

  • How to choose the best SEO tool for you

    The market of SEO enhancing tools is advanced and ever-growing. How do you know which SEO tool to select? Factors to consider are for example how well a tool integrates with other software, like CRM systems. Usability, customer support, pricing and scalability should also be evaluated in this choice.