Bart Rinsma

Blog Posts by Bart Rinsma

• SEO and SEA Google market analysis for the tiles industry

  | branchetracking

  The data presented below is best suited for desktop use, partly due to the presence of interactive graphs. SEO & SEA Google market analysis for the tiles industry For the tiles industry, the DigitlSky data team ran a two-month market comparison in Google. We measured both organic results (SEO) and paid text ads (SEA), so […]

• AI Overviews, how to adapt your content strategy without guessing

  | Blog, Content, Features

  A content gap analysis helps you uncover content opportunities based on evidence rather than assumptions. The core idea is simple, your competitors rank for topics and keywords that you don’t currently cover well.

• Share of voice explained, how to measure real SEO growth

  | Blog, Features

  Local SEO (local search engine optimization) is the process of optimizing a business’s online presence to increase visibility in local search results. It helps businesses attract more customers from relevant local searches on Google and other search engines.

• Rank Monitor 2.0 is now live

  | News, Nieuws

  After a complete design overhaul, the new Rank Monitor interface has officially launched on our website. The goal of this update is simple, make the platform faster to navigate, easier to understand, and more enjoyable to use every day. You’ll notice a cleaner layout, improved structure across key pages, and a more consistent experience throughout […]

• Content gap analysis, how to find topics your competitors already own

  | Blog, Content, Features

  A content gap analysis helps you uncover content opportunities based on evidence rather than assumptions. The core idea is simple, your competitors rank for topics and keywords that you don’t currently cover well.

• Rank Monitor expands with a new office in Spain

  | News

  We’ve got exciting news! 🎉 Rank Monitor now also has an office in Spain. Our developers are working not only from the Netherlands but also from sunny Valencia. Thanks to the strong collaboration between our Dutch and Spanish teams, we can move faster, bring innovative ideas to life, and take Rank Monitor to the next […]

• How to accelerate visitor growth with AI-written content

  | Content, Keywords, SEO Tools

  Attracting a steady stream of new visitors used to demand endless brainstorming sessions, costly freelance writers, and weeks of editing. Not anymore. With the AI content tool inside Rank Monitor, every marketer—whether you’re a team of 10 or a solo founder—can turn ideas into polished, search-ready articles in minutes. Here’s how. Why content still rules [...]

• Local SEO, why do you need this?

  | Blog, Local

  Local SEO (local search engine optimization) is the process of optimizing a business’s online presence to increase visibility in local search results. It helps businesses attract more customers from relevant local searches on Google and other search engines.

• The differences between B2B SEO and B2C SEO

  | B2B

  Search Engine Optimization (SEO) is a crucial aspect of digital marketing, whether you are targeting businesses (B2B) or individual consumers (B2C). However, the strategies and tactics for B2B SEO differ significantly from those for B2C SEO due to the distinct nature of their target audiences and purchasing behaviors. Understanding these differences can help you tailor your SEO strategy to better meet the needs of your target market.